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Behind the scenes: Shooting content with authenticity

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‘Authenticity’ has been a marketing buzzword for some time now, but what does it take to capture it? And what does ‘authentic’ really mean? It’s easy to confuse it with ‘realistic’, but from an image-making perspective, it is about capturing the true soul of something, rather than merely the exact environmental conditions. Read more
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In 50-ish Words

Elf: The Musical - as bad as it sounds

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Who doesn’t love a classic Christmas move, right? And Will Ferrell’s 2003 hit ‘Elf’ is a prime example. A Christmas staple that is repeated year after year alongside every other festive favourite, from the good (Die Hard) to the bad (Home Alone 3) chugging along in the background whilst we sit at hom… Read more
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