News & Blogs

Behind the scenes: Shooting content with authenticity

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‘Authenticity’ has been a marketing buzzword for some time now, but what does it take to capture it? And what does ‘authentic’ really mean? It’s easy to confuse it with ‘realistic’, but from an image-making perspective, it is about capturing the true soul of something, rather than merely the exact environmental conditions. Read more
News & Blogs

Monday 29 February: A ‘New Day’ in national press

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After the sad announced closure of The Independent on 12 February (final publishing date of 26 March) and the usual ‘death of print’ conversations, we are excited to bring you more detail on the launch of a brand new title from Trinity Mirror called ‘The New Day’. Zoe Harris, the group marketing di… Read more
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In 50-ish Words

Elf: The Musical - as bad as it sounds

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Who doesn’t love a classic Christmas move, right? And Will Ferrell’s 2003 hit ‘Elf’ is a prime example. A Christmas staple that is repeated year after year alongside every other festive favourite, from the good (Die Hard) to the bad (Home Alone 3) chugging along in the background whilst we sit at hom… Read more
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