The Work

We handle the media planning and buying for some of the UK’s biggest advertisers, creating brand strategies and media communication ideas that are creative, accountable and effective.

If you’d like to hear more about any of these case studies or how we could help you with your business please contact: Sally.Weavers@initiative.com

Boeing - Using geo-targeting technology to reach a niche audience

How we collaborated with Cadreon to help shift Boeing’s brand perception amongst their target audience, using data and geo-targeting. Read more

Boeing - Better business futures

How we helped put Boeing at the heart of a credible and authentic narrative by partnering with The Daily Telegraph to create the Better Business Futures campaign. Read more

World of Wedgewood

How we raised awareness and provided reasons to visit World of Wedgwood. Read more

Continental Tyre’s #ContiQuiz

How we put Continental Tyres at the centre of the online conversation during the UEFA Euro 2016 Championships™. Read more

Continental Tyres – Road to France

How we partnered with FourFourTwo and Stuff Magazine to launch Continental Tyres' "Road To France" campaign ahead of the UEFA Euro 2016™. Read more

Slendertone - 'Supercharge Your Workout'

How we partnered with Hearst Magazines UK to show people that Slendertone is a fitness brand for the future. Read more

Slendertone - Social Fingerprinting

How we used Social Fingerprinting to inform Slendertone ahead of campaign planning Read more

Kick Starting the 2016 ‘That’s Travelodgical’ campaign

How we launched the 2016 "That's Travelodgical" campaign for Travelocity. Read more

Amazon Sponsors Downton Abbey

How we drove awareness of Amazon during the busy Christmas advertising season by sponsoring ITV's Downton Abbey. Read more

That's Travelodgical

How we launched Travelodge’s new value campaign, ‘That’s Travelodgical’. Read more

Continental Tyres : Road to Canada

How we kick started the England Women's national football team's 'Road to Canada' with their sponsor, Continental Tyres. Read more

Amazon Student Programme

How we helped Amazon Student exceed their target number sign-ups Read more

Unlocking Quorn's potential through TV

How we unlocked Quorn’s enormous potential, using econometrics and the power of TV Read more

Conti Alert: Best in Braking

How we raised awareness of safety in winter brakes through ContiAlert Read more

Picture yourself in Florida...

How we tackled the issue of reaching a hugely diverse, always ‘on’ audience for Sea World with a cleverly targeted press campaign Read more

Ancestry sponsors ITV's Long Lost Family

How Ancestry used effective TV sponsorship to get closer to family history than ever before by sponsoring ITV’s Long Lost Family Read more

#ContiPredicts

How we established Continental Tyres as a key FIFA World Cup sponsor, armed with only five pairs of finals tickets. Read more

#Get up and Go with Travelodge

How we drove reappraisal of the new look Travelodge by inspiring Britain to #GetUpandGo Read more

Getting London Reading with Nook

How we established the Nook as the favourite e-book reader for families by creating a live ‘Readathon’ event in Leicester Square with the Evening Standard featuring Hugh Grant and Stephen Fry. Read more

Crowd-sourcing our 'Most Forgotten' items at Christmas

How we used Facebook to crowd-source a list of ‘most forgotten’ items ahead of Christmas, then shared the results using out-of-home, social and print. Read more

It all starts with a date...

How match.com took its first foray into TV sponsorship with a carefully planned partnership with ITV’s new programme, Girlfri3nds Read more

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