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The Work

We handle the media planning and buying for some of the UK’s biggest advertisers, creating brand strategies and media communication ideas that are creative, accountable and effective. 

If you’d like to hear more about any of these case studies or  how we could help you with your business please contact: Sally.Weavers@initiative.com

 

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#ContiPredicts

How we established Continental Tyres as a key FIFA World Cup sponsor, armed with only five pairs of finals tickets. Read more
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Getting London Reading with Nook

How we established the Nook as the favourite e-book reader for families by creating a live ‘Readathon’ event in Leicester Square with the Evening Standard featuring Hugh Grant and Stephen Fry. Read more