How we launched Travelodge’s new value campaign, ‘That’s Travelodgical’
May 2015 saw the launch of Travelodge’s new value campaign ‘That’s Travelodgical’. The new campaign used fun puppet characters to bring to life the value seeker in all of us. It saw them celebrate all the ways in which Travelodge offers the best value, from stylish new rooms with king-sized beds to powerful showers and great locations, signing off with the value-loving refrain, That’s Travelodgical.
60” spots kicked the new campaign off with hand-picked programmes across all stations, in Britain’s Got Talent, Home Fires and the Chelsea vs. Liverpool game, among others. This was also supported with pre-rolls in catch-up TV. Commuter targeted digital posters and national press joined the line up the following week, with first in format full pages. National radio supported the press and outdoor mechanics.
No one can have failed to see the ad, but for those who want to be reminded, you can watch it here: