We put Continental at the centre of online football conversation during UEFA Euro 2016™ through the launch of #ContiQuiz. Continental had VIP hospitality tickets to key matches to leverage in order to increase awareness of their UEFA Euro 2016™ sponsorship.
On the day of the Champion’s League final, the opening game of the tournament and all three of England's group matches, we took to twitter to ask fans difficult data-based questions about the previous tournament such as ‘How many passes were completed at UEFA Euro 2014?’ The fans who tweeted the correct answer were entered into a draw to win the once-in-a-lifetime prize.
We broadcasted the competition across the nation on matchdays through premium digital out of home inventory such as JC Decaux’s Waterloo Motion and Transvision screens. By partnering with Grand Visual and Squawka, we were able to pull live twitter feeds and Opta football stats onto the screens and visualise the data, in real time! The digital out of home placements were able to sync real-time match stats, graphics and fan tweets too. Second-screening is prevalent in every area of our lives and we wanted Continental Tyres to be front of mind as fans travelled and engaged with Euro 2016™.
The #ContiQuiz campaign reached 154 million users online and drove over 28,000 engagements on Twitter. On the night of the Champions League final the campaign organically trended. We also saw over 7,500 entries to the competition.
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