February 21st saw the launch of the 2016 ‘That’s Travelodgical’ campaign. The ad takes aim at business travellers, featuring Travelodge's well-known business puppet Alex, alongside a new character, businesswoman Kate. Amazing value, comfy king-sized beds, quality rooms and locations continue to be the reason Travelodge are ‘The Travelodgical’ choice for customers.
30” spots kicked the new campaign off with hand-picked programmes across all stations, including The Jump, Vera, Beowulf, and The Brit Awards. The campaign also went live in national radio, commuter targeted posters, national press and pre-rolls on catch-up TV.
If you haven’t seen the advert yet, you’ll no doubt see it soon. If you can’t wait, watch it here: