Head of Publishing
My role at Initiative is to ensure we hit implementational buying targets across all our accounts and disciplines. The pace we work at and the constant evolution of our business thrills me and keeps me on my toes. Nothing pleases me more than seeing our work in action, a Metro coverwrap for example being held up by many on the tube still makes me beam with pride. I have a huge passion for media both personally and from a career perspective. I’ve worked across lots of interesting accounts at Initiative covering Cinema, Press and now increasingly Digital disciplines.
Which words or phrases do you most overuse?
‘It is what it is’, there is no come back to that!
Most embarassing album you own?
Five Star ‘Systematic’, Myself and Sarah Tsirkas were both at the concert aged 6 (ish)!
Death Row last meal?
Spag Bol everytime, I've never had a bad one!
Years at Initiative: 14