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Tom Drummond

Head of Radio & OOH

I ensure the planning and buying of all radio campaigns in the agency are optimal. In addition to radio, I liaise with OOH contractors and specialist to ensure the agency is kept up to date with all the latest developments in the industry.  

Cat or dog?

First single bought?
Eye of the Tiger by Survivor

Worst job you’ve done?
For a week I unwrapped past its sell by date cheese in a cold room

Years at Initiative: 14

Recent Posts by Tom

Should BBC World Service be commercialised?

The recent announcement that the BBC World Service is going to become commercialised has caused much debate. To be clear, the commercialisation does not apply to the whole of the output. In fact, UK-based listeners will notice no difference and the corporation has made it clear that this will remain…
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