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Simon Smith

Group Client Director


I take client briefs and recommend media neutral solutions based on their target audience, objectives and overcoming their challenges and potential barriers. I love the variety of my job, no two days are the same and there are always different projects to get involved with.

Favourite word:
Plethora

First single ever bought?
Come on Eileen by Dexy's Midnight Runners

Tell us a secret:
I was named after a song by Randy Newman about an 'amazing dancing bear'!

Years at Initiative: 4


Recent Posts by Simon

Lang Lang - The Piano Maverick

I have to admit that I didn't know much about Lang Lang until my daughters' piano teacher mentioned she could get us tickets for £5 to go and see him. After a quick look on YouTube, and the fact that he was performing at the Royal Albert Hall, we soon snapped up some tickets. He didn't disappoint e…
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Bill Ryder Jones At The Lexington

Bill Ryder-Jones left The Coral in 2009, having just released his third solo album is currently wowing audiences up and down the country with a series of gigs in support of it.
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Amazon sponsors the final series of Downton Abbey

It’s the end of an era… Now in its sixth series, the popular ITV Sunday night period drama Downton Abbey will be finishing this year. Once again, our client Amazon is sponsoring the award-winning show. The new idents for this series highlight the one-day delivery options that Amazon Prime offers…
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Gengahr: A Dream Outside

With all the noise surrounding Wolf Alice’s debut release this week (which is justified though, as the album’s a corker), Gengahr’s (pronounced “Geng-er”, named after a Pokemon apparently) debut album “A Dream Outside” slipped under the radar when it was released a couple of weeks ago. Ignore it at…
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La Roux - Trouble In Paradise

As a rule of thumb I have to listen to an album at least 3 times to get into it.  A lot of my favourite ever albums never blew me away first time, however, ‘Trouble in Paradise’ is a music anomaly. From the excellent opener ‘Uptight Downtown’ through to the slow building ‘Let Me Down Gently’ via ‘Se…
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