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Scott Bilbe

Senior Creative Producer


Working in an industry that is ever changing and evolving make for a job that means you never have two days that are the same.

If I wasn't working in media I'd be…
An ice hockey referee

Who would play you in a film of your life?
Joey Barton

First Single bought?
Carl Douglas - Kung Fu Fighting

Years at Initiative: 4


Recent Posts by Scott

Innovation in Publishing - Magazine Media is Evolving

The Lab is a brand new magazine media initiative created by Magnetic in association with Campaign. The two-part programme was designed as an immersive forum in which to explore the craft and influence of magazine media for young (ish) up-and-coming planning execs in the industry. The first stage of T…
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Audible partners with Time Out to target book lovers on the move

Historically Audible has targeted booklovers - not trying to convince these print traditionalists to exclusively move across to digital, but rather to opt for audiobooks while cooking or running. Basically while they were doing something else. Now we are working on something new, to position Audi…
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Elf: The Musical - as bad as it sounds

Who doesn’t love a classic Christmas move, right? And Will Ferrell’s 2003 hit ‘Elf’ is a prime example. A Christmas staple that is repeated year after year alongside every other festive favourite, from the good (Die Hard) to the bad (Home Alone 3) chugging along in the background whilst we sit at hom…
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House of Illustration – Mac Conner – A New York Life

  I am going to be honest, I had never heard of Mac Conner before a colleague (Initiative's very own Don Draper) mentioned that Conner’s work was being prepped for a new exhibition at the House of Illustration in Granary Square, Kings Cross. His work is now on display in the UK for the first time i…
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West Norwood Feast

With two new gastro pubs, a leisure centre, plans for a Picturehouse Cinema and the monthly Feast street festival, West Norwood is fast becoming more than just a (slightly) cheaper alternative to neighbouring Herne Hill for commuters to rest their weary heads. The Feast street festival in particula…
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