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Sarah Tsirkas

Group Client Director


As director across all media for my clients, I embrace the challenges that our ever changing media world throws at them. We work together to ensure we navigate the right solutions for their brands. This makes my job hugely interesting and keeps me on my toes!  

If I wasn’t working in media I’d be . . . . 
A personal trainer. I don’t do enough exercise but if it was my job then I’d really have no excuse!

First single bought
Kids in America by Kim Wilde

Worst job I’ve done
I packed the inflight food at Stansted airport one summer holiday. All my friends and family were jetting off to lovely places and I was packing their food for the journey. I'd get up for it at 5.30am when most other students were just going to bed!

Years at Initiative: 12


Recent Posts by Sarah

Magazine Brands - Alive & Well

Recently, I went to two very different events held by two very different women’s glossies. Both showed that women’s magazine brands still hold a valued place in many women’s hearts – even those ‘millennials’ whose media consumption, we are told, is anything but traditional. The first event was host…
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What ABCs spell for the magazine sector

Last week’s magazine ABC day presented another mixed bag of fortunes across both print and digital editions. The latest figures contained familiar depressing themes but also surprisingly robust performances. The impact of digital continues to be seen on niche markets when immediate access to inform…
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