Working across the broad scope of digital media ensures things never get dull due to the constant innovation and emerging technology. The variation between campaigns along with the growing focus on non-traditional channels ensures every week is different and it’s great seeing how new developments can be used within current projects.
If I wasn’t working in media I’d be...
A Property Developer (also dependant on lottery win)
Who would play you in the film of your life?
Rhod Gilbert, I wish it was because I’m that funny but purely because he REALLY looks like me (yes, that way around).
Death row last meal:
It would have to be Tapas, as I could never choose a single meal…
Years at Initiative: 6