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Nicky Higgs

Senior Manager PR and Comms


My job is to tell the Initiative story. In a nutshell I write press releases, award entries, check that both the global and UK website have the latest news from Initiative in the EMEA markets and drive the internal conversation. I love PR and the fact that every day is different. It’s all about building relationships with people and promoting the company in the best way possible.

If you could go back in time where would you go?
1950s Hollywood. I just love everything about that era and the movie scene during that time. I’d want find out what it’s like to party with the likes of the Rat Pack, President Kennedy and Marilyn Monroe!

First single bought?
It was actually an album, Take That’s “Take That and Party”…..and it was a cassette tape! That’s showing my age!

Death row last meal –
My mum’s roast dinner….with lots and lots of alcohol!

Years at Initiative: 1