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Mirella Cybulska

Planning Executive


I sit with the planning team helping clients achieve their communications objectives and effectively target customers. I love learning about consumer behaviour, it especially interests me why people make particular buying decisions and how they view the products of our customers versus competitors.

If I wasn’t working in media I’d be . . .
Alex Turner’s groupie

Which words or phrases do you most overuse?
“Cool” and “unbelievable”

My guiltiest pleasure? 
In terms of music JON BON JOVI!

Years at Initiative: Less than one year