I sit with the planning team helping clients achieve their communications objectives and effectively target customers. I love learning about consumer behaviour, it especially interests me why people make particular buying decisions and how they view the products of our customers versus competitors.
If I wasn’t working in media I’d be . . .
Alex Turner’s groupie
Which words or phrases do you most overuse?
“Cool” and “unbelievable”
My guiltiest pleasure?
In terms of music JON BON JOVI!
Years at Initiative: Less than one year