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Leah Annett

Head of Partnerships

I get a real buzz when I bring together two brands in mutually beneficial partnerships – utilising different tools and formats to tell a story.  In understanding the platform, consumer mind-set and editorial context it helps make the communication message as powerful as possible.

What is your favourite word?
Crisps (go on say it….something about the sps)

What is your most treasured possession?
My children

Worst job you’ve done?
Cold call sales - selling bin bags (under a fake company name – LA sales - catchy!!!!)

Years at Initiative: 4

Recent Posts by Leah

What did you say?

Everyone is talking about influencers, and with the meteoric rise of social media giving power to the people, it seems like the people are winning.
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Mumstock 2017

Aristotle said, “we are what we repeatedly do, success is not an action but a habit” At Mumsnet's Mumstock annual conference last week, research was conducted in partnership with Saatchi & Saatchi and explored this theory in ‘The Seven Habits of Highly Effective Brands’. In-depth research into…
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New stories, old measures

I had the pleasure of attending Newsworks Native Advertising breakfast on Wednesday 10 February, aptly held at the top of Foyles book store in Tottenham Ct Rd, the heart of storytelling. What a pleasant surprise I had when I turned up to a small gathering of people from across the industry all sat…
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Returning to the fold

After four years out of the industry it was interesting to come back to a world where (supposedly) everything had changed so much – digital, programmatic, mobile, econometrics….   These developments are all amazing to witness. When you are living and breathing something, it comes and goes gradual…
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