I get a real buzz when I bring together two brands in mutually beneficial partnerships – utilising different tools and formats to tell a story. In understanding the platform, consumer mind-set and editorial context it helps make the communication message as powerful as possible.
What is your favourite word?
Crisps (go on say it….something about the sps)
What is your most treasured possession?
Worst job you’ve done?
Cold call sales - selling bin bags (under a fake company name – LA sales - catchy!!!!)
Years at Initiative: 4