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Laura Sweeney

Group Client Director


I lead one of the client teams here at Initiative. My job is to partner with our clients and devise communication strategies that change their business.

I love my job! As Planners we’re privileged to gain unrivalled access to our client’s business and after 10 years in the industry I still learn something new every day. Whilst I say every year…I genuinely don’t think there’s ever been a more interesting time to be in media.

If I wasn’t working in media I’d be a…
Psychologist. I find people fascinating.

What is your favourite word?
Definitely

Tell us a secret
Then it wouldn’t be a secret

Years at Initiative: Less than one year