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Jody Louie

Creative Director


I am the design lead for how stuff looks: visualising our ideas and stories for clients, plus our marketing (like this website) and presentations for the agency. Every day is different and challenging. But then, I love solving problems so it works out well. I sit on the "odds & sods" pod of desks at the front of the Agency - good chat, bad singing.

Who would play you in the film of your life?
Wesley Snipes

Which words or phrases do you most overuse?
Other people’s

My guiltiest pleasure:
2 piece variety meal

Years at Initiative: 13


Recent Posts by Jody

Behind the scenes: Shooting content with authenticity

‘Authenticity’ has been a marketing buzzword for some time now, but what does it take to capture it? And what does ‘authentic’ really mean? It’s easy to confuse it with ‘realistic’, but from an image-making perspective, it is about capturing the true soul of something, rather than merely the exact environmental conditions.
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