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James Temperley

Head of Broadcast


My job at Initiative is to work with the broadcast team to deliver fantastic TV campaigns for our clients. A successful campaign is one that delivers great quality in the best programmes reaching as many of the right audience at the lowest possible cost.  My responsibilities cover all types of campaigns including spot advertising, DRTV, Video on Demand and sponsorship.

If I wasn’t working in media I’d be...
A sports reporter on Radio 5 Live

Which words or phrases do you most overuse?
Apologies, trouble with the trains – I’m going to be late

My guiltiest pleasure:
Greywacke Sauvignon Blanc – although no guilt about this

Years at Initiative: 15


Recent Posts by James

Rugby World Cup Fever is on its way....

Only 48 hours now until the sporting event of the season kicks off: the 2015 Rugby World Cup.   While many of us will be rooting for a home win on home soil, here at Initiative we’ll be just as interested to see how the interested to see how the vast audiences – both analogue and digital – beh…
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