Head of Broadcast
My job at Initiative is to work with the broadcast team to deliver fantastic TV campaigns for our clients. A successful campaign is one that delivers great quality in the best programmes reaching as many of the right audience at the lowest possible cost. My responsibilities cover all types of campaigns including spot advertising, DRTV, Video on Demand and sponsorship.
If I wasn’t working in media I’d be...
A sports reporter on Radio 5 Live
Which words or phrases do you most overuse?
Apologies, trouble with the trains – I’m going to be late
My guiltiest pleasure:
Greywacke Sauvignon Blanc – although no guilt about this
Years at Initiative: 16