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Gemma Appleford

Planning Executive


My role at Initiative involves working on the Planning Team to help to deliver and achieve clients’ goals. Being a part of this faced-paced Industry is both exciting and challenging as you have the chance to learn something new every day. I also help run the Initiative Twitter and Instagram accounts!

Cat or Dog?
Definitely cat as I have two, even though one behaves like a dog… (He high-5’s and chases after things).

My guiltiest pleasure:
I listen to Christmas songs all year round (because at Christmas they are too overplayed…)

If you could go back in time where would you go?
This is a tough one. Probably back to Skiathos (where Mamma Mia was filmed), watching the sing-a-long version of the movie in an open-air theatre, followed by a group of us jumping on stage at the end to dance crazily to Dancing Queen (after a few ABBA special cocktails).

Years at Initiative: 2


Recent Posts by Gemma

My apprenticeship with Initiative

If you’re ever given the chance to complete an Apprenticeship with Initiative, take it without a second thought! I recently completed my 13-month Apprenticeship after deciding I didn’t want to take the university route. I always had a passion to work in the Media Industry so after I finished my A-L…
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