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David Walker

Head of TV


I am Head of the TV Department and help my clients to make the most out of their TV budgets and deliver the best possible ROI. I have been at Initiative for 15 years now and work with super talented and creative people which helps make the working day always fresh and exciting.

Who would play you in the film of your life?
Joe Pesci

Cat or dog?
Cat

First single bought: 
Livin On A Prayer

Years at Initiative: 17


Recent Posts by David

This is not the death of Linear TV

Netflix, Prime Instant Video…they are all doing it. Not satisfied with just serving content to subscribers, they are increasingly becoming creators of programmes themselves. This year will see Top Gear reinvent itself on Prime Instant Video after the trio “left” the BBC. Netflix boasts Hollywood A-li…
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