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David Matthews

Broadcast Director

I manage the day-to-day needs of clients' TV campaigns. Beginning with the initial planning stages and culminating with a post campaign report analysing the final performance of these campaigns. This involves monitoring airtime on a  daily basis and optimising the delivery in order to efficiently deliver the required parameters. I am also responsible for Video on Demand activity as well as observing trends within the market place. A key component of my role is constantly being aware of the TV landscape which includes news on programmes on air now and future commissions as well as potential sponsorship opportunities.

Which words or phrases do you most overuse?
"Boom!" spoken rather loudly on completion of a basic task that can be ticked off the 'to do' list

Which song would you like played at your funeral?
Burn baby burn ..disco Inferno (at the crematorium)

Most embarrasing album that you own: 
Official movie soundtrack from The Transformers Movie (cartoon version from the 80s) - Stan Bush at his very best!

Years at Initiative: 11