I look after the bespoke, integrated work we do for our clients – anything from advertorials to branded content, ad-funded programming to partnerships. It’s a hearty mix of creative thinking and good old fashioned media planning, and it’s a lot of fun. No two projects are the same.
If I wasn’t working in media I’d be...
A struggling writer
If you could go back in time where would you go?
Assuming time travel works this way, I’d go back to when I was about 4 years old, convince my mum to send me to tennis school and turn me into a Grand Slam champion. By now I would probably be on the verge of early retirement, having devastated Serena Williams in the 2012 Wimbledon final and be working on my autobiography (title TBC). I’d also maybe drink more calcium to make myself taller. Apparently no tennis stars are 5’ 1”.
Who would play you in the film of your life?
Hyperbole and A Half. Failing that probably Anna Kendrick.
Years at Initiative: 4