I work with planning teams to help create strategies for our clients and their brands. I try to look at things a bit differently, be curious about why people do the things they do and create ideas about how brands can capitalise on their audience’s worldviews or behaviours. I love staying up to date with the world of media and can’t help but love mini-facts about how consumers behave – did you know that you are more likely to change your brand habits if you have just experienced a change in your life (like a new job or home). I love asking why, digging a bit deeper and getting to the crux of a problem.
If I wasn’t working in media I’d be...
A party planner
Cat or dog?
Definitely Dog – I’ve wanted one for years! Office dog anyone?!
Worst job you’ve done
I once spent 2 days in a factory packaging magazines
Years at Initiative: 1