Caroline manning s420x420 q80 noupscale

Caroline Manning

Strategy Director

I work with planning teams to help create strategies for our clients and their brands. I try to look at things a bit differently, be curious about why people do the things they do and create ideas about how brands can capitalise on their audience’s worldviews or behaviours. I love staying up to date with the world of media and can’t help but love mini-facts about how consumers behave – did you know that you are more likely to change your brand habits if you have just experienced a change in your life (like a new job or home). I love asking why, digging a bit deeper and getting to the crux of a problem.

If I wasn’t working in media I’d be...
A party planner

Cat or dog?
Definitely Dog – I’ve wanted one for years! Office dog anyone?!

Worst job you’ve done
I once spent 2 days in a factory packaging magazines

Years at Initiative: 2

Recent Posts by Caroline

In search of meaning

Data, creativity, diversity and consumer uncertainty topped the agenda at this year’s Media 360 which is no surprise considering that this year’s theme was ‘Transform & Unite’. This theme was pertinent given the current post-Brexit climate of the UK with a general election looming. So what plac…
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Media 360 in 10 points

Media 360 was once again held in Brighton (although not too sunny!) this year and I was lucky enough to attend. It was two jam-packed days of presentations, discussions, innovation hubs and more, giving a full 360 degree look at today’s media industry. This year’s theme was ‘Transform and Unite’,…
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What is the value of magazine brands?

Yesterday a number of us attended the Magnetic Spark 2016 conference. Here we encountered a number of talks and panels around the role of magazine brands within the modern day media marketplace. Kicking off the event was Nick Southgate, the IPA’s Behavioural Economics consultant. Southgate echoed Kah…
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