Head of Digital
I oversee the agency’s digital output across all channels. Working closely with our account team, I devise best-in-class digital strategies and solutions that complement and integrate with above-the-line media and wider marketing plans.
In my role I get the best of both worlds – getting into the detail of the brands business and how digital channels can drive growth but also getting involved in some nice big brand campaigns that allows us to do some really interesting digital work. Collecting a few awards along the way is also nice!
Cat or Dog?:
Daft Punk - Get Lucky
Working for a removal company in New Zealand - it was hard work!
Years at Initiative: 6