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Ben Haley

Head of Insight

I'm a nosey person. So I love finding out what people do and why. I'm always trying to get to the bottom of things, understanding more about the world around us, helping our clients understand more about their brands and consumers.

First single:
Don't Worry Be Happy - Bobby McFerrin

Funeral song:
Birds - Neil Young

Worst job:
Packing boxes at an industrial sized bakery

Years at Initiative: 3

Recent Posts by Ben

Globalisation or Isolation

  Sometime in the early fifteenth century a group of shipwrecked Chinese sailors found salvation on the shores of Kenya. Presumably they hoped that a compatriot merchant ship would bear them home. Little did they know that a long period of Chinese maritime exploration and naval prowess was about…
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Real Lives, Real Issues #9 Christmas on a budget

Christmas is a favourite time of year for many people. But how do “just about managing” (“JAM”) families, who have been the main focus of Chancellor Hammond’s recent Autumn Statement, cope with the costs they face during the festive season? These are UK families who’ve seen their disposable income pl…
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Real Lives, Real Issues #8: Post-EU Referendum

In the latest installment of our topical research project we visited Cardiff to speak to young people (aged 18-30) about their sense of identity and prospects for the future – a future outside the EU. You can tell there’s a lot of pride in being Welsh but it’s not easy to define what it means to…
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What makes people happy to buy your stuff?

Here at Initiative we’ve developed a unique new tool called Decision Trees. Decision Trees can help our clients uncover the important, but hidden, factors that influence a customer’s path to purchase. These factors determine whether or not a purchase is ultimately a success and is measured by metrics such as the chances of a repeat purchase and recommendation. Our friends in Mediabrands Marketing Sciences worked with us to create Decision Trees using a mathematical technique known as classification and regression tree (CART) models. To demonstrate its power, we partnered with Respondi to survey 2000 British holiday-makers and short-break takers.
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Real Lives, Real Issues #7: EU Referendum

The seventh in our continuing series, where we seek to understand more about real lives in the UK today. We’re talking to people about the issues that influence their choices in the upcoming EU referendum. The UK is at a crossroads and many Britons are confused about which path to take. It’s less…
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