I help drive innovation to all our clients and brands at Initiative. Most of the time that means a blended skillset of technology, creativity, content and strategic thinking mixed with an almost pathological curiosity for almost everything, a good amount of drive and a very high tolerance to failure (I’d be in the wrong business without it in my line of work).
Basically, I’m your one-stop-shop for anything non-traditional media business related and If I don’t know how to solve it I’ll die trying.
If you could go back in time where would you go?
Back? Back to the future you mean! I’d do anything to see what amazing things the future holds for mankind.
What is your most treasured possession?
1981 BMW R100S Café Racer built by myself thanks to Internet knowledge, my grandfather’s 1950s Tenor Sax and my ex-mother in law’s secret Spanish recipes.
I’ve organized and driven the most part of 5 round the world tours on Motorcycles and 4x4 (1.5 Million KM, 500 people, 5 years).
Years at Initiative: 1