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News & Blogs

Bernard Matthews is back on our TV screens at tea time

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Bernard Matthews haven’t advertised on TV for four years and wanted to remind consumers this winter that their products were still out there, whilst defending shelf space in store. The famous “bootiful” tagline that first appeared in ads in 1980 - and remained in use for 27 years - meant prompted a… Read more
Tania Harwood
Tania Harwood Group Client Director
News & Blogs

Real Lives, Real Issues #9 Christmas on a budget

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Christmas is a favourite time of year for many people. But how do “just about managing” (“JAM”) families, who have been the main focus of Chancellor Hammond’s recent Autumn Statement, cope with the costs they face during the festive season? These are UK families who’ve seen their disposable income pl… Read more
News & Blogs

Continental Tyres - Boosting the impact of Sponsorship

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This article is from the November 2014 issue of Admap, which focuses on 'boosting the impact of sponsorship' marketing strategies. Continental Tyres didn't have a huge TV budget to leverage its FIFA World Cup 2014 sponsorship, but a clever and well-executed social campaign proved to be more effec… Read more
David Grainger
David Grainger (former) Head of Strategy
News & Blogs

Trip of a Lifetime: How Millennials Redefined Travel Marketing

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“Every airline in the world says they offer ‘the best ’service, every hotel talks about comfort… what I want from my holiday is something real… ” [1 ] Devising a marketing plan that enables a brand to bond with, and ultimately generate revenue from, the originator of this quote is the enigma of mo… Read more
Liam Loan-Lack
Liam Loan-Lack (former) Account Director
News & Blogs

Was Hillary ‘Trumped’ by weak strategy or strong data?

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As we all know, Advertising Week Europe has been upon us all. With more than 175 seminars and workshops over four days, with talks from our very own Michael Roth, England’s victorious rugby coach Eddie Jones and even erstwhile American Vice President Al Gore to come, the event is an impressive undert… Read more
News & Blogs

Newsworks Effectiveness Summit - Newsbrand Effectiveness

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Speaking as someone relatively new to the world of media, attending the Newsworks Effectiveness Summit a few days ago provided me with a wide range of insights to the media landscape and how budgets should be apportioned to achieve the best ROI in multi-media packages. In order to understand the im… Read more
News & Blogs

Monday 29 February: A ‘New Day’ in national press

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After the sad announced closure of The Independent on 12 February (final publishing date of 26 March) and the usual ‘death of print’ conversations, we are excited to bring you more detail on the launch of a brand new title from Trinity Mirror called ‘The New Day’. Zoe Harris, the group marketing di… Read more
News & Blogs

Audible partners with Time Out to target book lovers on the move

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Historically Audible has targeted booklovers - not trying to convince these print traditionalists to exclusively move across to digital, but rather to opt for audiobooks while cooking or running. Basically while they were doing something else. Now we are working on something new, to position Audi… Read more
Scott Bilbe
Scott Bilbe (former) Senior Creative Producer
News & Blogs

AA Media Business Course 2014 A Delegates view

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The Advertising Association Media Business Course is a UK advertising institution – a three-day, intensive, syndicate based program of learning where advertising’s best emerging talent (18 months – three years into their careers) tackle a real blue-chip client brief, are pitched to by media owners and then work through the night to create and pitch a campaign plan themselves. - See more at: http://www.adassoc.org.uk/events/mbc2014/#sthash.GS0xaiPm.dpuf Read more