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New Year, Old Dichotomy: Is the ‘Brand Building-or-Direct-Response’ split a thing of the past?

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Why should we be forced to choose between Brand or Direct Response? It’s 2015 for goodness sake! For my money, this distinction should be used less and less to describe advertisers and their media behaviours. There are two reasons: first, almost all brand campaigns cut away at typically labelled d… Read more
Liam Loan-Lack
Liam Loan-Lack (former) Account Director
Cool Stuff

Why Google's patent will transform search

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Voice search is already a reality though not at scale, but the next big step is potentially just around the corner: complex search made easy through environmental input. So what does this mean? Imagine you're watching your favourite show and you can ask about and buy the kicks they're wearing or what that amazing looking Vietnamese dish is. Search just got so sexy and I'm definitely getting those new Nike SB Janoski Max! Read more