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News & Blogs

Trip of a Lifetime: How Millennials Redefined Travel Marketing

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“Every airline in the world says they offer ‘the best ’service, every hotel talks about comfort… what I want from my holiday is something real… ” [1 ] Devising a marketing plan that enables a brand to bond with, and ultimately generate revenue from, the originator of this quote is the enigma of mo… Read more
Liam Loan-Lack
Liam Loan-Lack (former) Account Director
News & Blogs

Continental Tyres - Boosting the impact of Sponsorship

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This article is from the November 2014 issue of Admap, which focuses on 'boosting the impact of sponsorship' marketing strategies. Continental Tyres didn't have a huge TV budget to leverage its FIFA World Cup 2014 sponsorship, but a clever and well-executed social campaign proved to be more effec… Read more
David Grainger
David Grainger (former) Head of Strategy
News & Blogs

Monday 29 February: A ‘New Day’ in national press

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After the sad announced closure of The Independent on 12 February (final publishing date of 26 March) and the usual ‘death of print’ conversations, we are excited to bring you more detail on the launch of a brand new title from Trinity Mirror called ‘The New Day’. Zoe Harris, the group marketing di… Read more
News & Blogs

Real Lives, Real Issues #9 Christmas on a budget

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Christmas is a favourite time of year for many people. But how do “just about managing” (“JAM”) families, who have been the main focus of Chancellor Hammond’s recent Autumn Statement, cope with the costs they face during the festive season? These are UK families who’ve seen their disposable income pl… Read more
News & Blogs

Newsworks Effectiveness Summit - Newsbrand Effectiveness

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Speaking as someone relatively new to the world of media, attending the Newsworks Effectiveness Summit a few days ago provided me with a wide range of insights to the media landscape and how budgets should be apportioned to achieve the best ROI in multi-media packages. In order to understand the im… Read more
News & Blogs

AA Media Business Course 2014 A Delegates view

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The Advertising Association Media Business Course is a UK advertising institution – a three-day, intensive, syndicate based program of learning where advertising’s best emerging talent (18 months – three years into their careers) tackle a real blue-chip client brief, are pitched to by media owners and then work through the night to create and pitch a campaign plan themselves. - See more at: http://www.adassoc.org.uk/events/mbc2014/#sthash.GS0xaiPm.dpuf Read more