Search articles

Ten search results for: native marketing

News & Blogs

Trip of a Lifetime: How Millennials Redefined Travel Marketing

Travel images s520x0 q60 noupscale
“Every airline in the world says they offer ‘the best ’service, every hotel talks about comfort… what I want from my holiday is something real… ” [1 ] Devising a marketing plan that enables a brand to bond with, and ultimately generate revenue from, the originator of this quote is the enigma of mo… Read more
Liam Loan-Lack
Liam Loan-Lack (former) Account Director
News & Blogs

5 strategies for unlocking insight from data - a researcher’s view

Untitled s520x0 q60 noupscale
Our clients have a lot of data. Geoff Copps, IPG Mediabrands Head of Reseach explains how we help them get the most out of it: So while data is at the heart of everything I do, I tend to come at it from a slightly different angle to many marketers. When working with data, my primary aim is not… Read more