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News & Blogs

IAB UK Talks - What does 2016 have in-store for Digital Marketing?

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So, the question on everyone’s lips, minds and Twitter feeds – what does 2016 have in-store for Digital Marketing? The IAB brought together a stellar line-up of speakers from around the industry to enlighten us on this very subject. The answer? Well, erm, it’s pretty much the same sort of stuff fro… Read more
News & Blogs

National Apprenticeship Week 2016 – My Story So Far

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This week is National Apprenticeship Week 2016. The week’s purpose is to bring recognition to the apprenticeship scheme and the fantastic impact it has on everyone who comes into touch with it, from the apprentice, to the business, to the economy. I joined Initiative as our first apprentice in Sept… Read more
Jemma Baylis
Jemma Baylis (former) Broadcast Apprentice
News & Blogs

Innovation in Publishing - Magazine Media is Evolving

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The Lab is a brand new magazine media initiative created by Magnetic in association with Campaign. The two-part programme was designed as an immersive forum in which to explore the craft and influence of magazine media for young (ish) up-and-coming planning execs in the industry. The first stage of T… Read more
Scott Bilbe
Scott Bilbe (former) Senior Creative Producer
News & Blogs

Trip of a Lifetime: How Millennials Redefined Travel Marketing

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“Every airline in the world says they offer ‘the best ’service, every hotel talks about comfort… what I want from my holiday is something real… ” [1 ] Devising a marketing plan that enables a brand to bond with, and ultimately generate revenue from, the originator of this quote is the enigma of mo… Read more
Liam Loan-Lack
Liam Loan-Lack (former) Account Director
News & Blogs

New Year, Old Dichotomy: Is the ‘Brand Building-or-Direct-Response’ split a thing of the past?

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Why should we be forced to choose between Brand or Direct Response? It’s 2015 for goodness sake! For my money, this distinction should be used less and less to describe advertisers and their media behaviours. There are two reasons: first, almost all brand campaigns cut away at typically labelled d… Read more
Liam Loan-Lack
Liam Loan-Lack (former) Account Director
News & Blogs

Continental Tyres - Boosting the impact of Sponsorship

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This article is from the November 2014 issue of Admap, which focuses on 'boosting the impact of sponsorship' marketing strategies. Continental Tyres didn't have a huge TV budget to leverage its FIFA World Cup 2014 sponsorship, but a clever and well-executed social campaign proved to be more effec… Read more
David Grainger
David Grainger (former) Head of Strategy
News & Blogs

Real Lives, Real Issues #9 Christmas on a budget

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Christmas is a favourite time of year for many people. But how do “just about managing” (“JAM”) families, who have been the main focus of Chancellor Hammond’s recent Autumn Statement, cope with the costs they face during the festive season? These are UK families who’ve seen their disposable income pl… Read more
News & Blogs

Our culture of learning makes us look stupid

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If you type ‘what marketers can learn from…’ into Google, it returns over 31 million results. That’s a staggering amount of learning for a marketer to catch up on, and feels pretty much worthless. In his recent column in Marketing , Mark Riston of The Melbourne Business School summarised this pheno… Read more
David Grainger
David Grainger (former) Head of Strategy
News & Blogs

‘A Beautiful Constraint’ – the secret to great business solutions

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This week I had the pleasure of attending an AAR-organised Face-to-Face with Adam Morgan, founder of eatbigfish , the strategic brand consultancy, and co-author of A Beautiful Constraint . A true showman, captivating and charismatic, this man really knows how to tell a story. But most importantly w… Read more