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News & Blogs

Innovation in Publishing - Magazine Media is Evolving

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The Lab is a brand new magazine media initiative created by Magnetic in association with Campaign. The two-part programme was designed as an immersive forum in which to explore the craft and influence of magazine media for young (ish) up-and-coming planning execs in the industry. The first stage of T… Read more
Scott Bilbe
Scott Bilbe (former) Senior Creative Producer
Cool Stuff

Why Google's patent will transform search

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Voice search is already a reality though not at scale, but the next big step is potentially just around the corner: complex search made easy through environmental input. So what does this mean? Imagine you're watching your favourite show and you can ask about and buy the kicks they're wearing or what that amazing looking Vietnamese dish is. Search just got so sexy and I'm definitely getting those new Nike SB Janoski Max! Read more
News & Blogs

Initiative at #AWEurope : Augmented Creativity

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On 23rd March Initiative presented this seminar "Augmented Creativity" on the opening day of AdWeek Europe… Here’s a post-match analysis by our Communications Director of IPG Mediabrands UK, James Richards:   The Guardian Green Room is a relaxed space with white leather sofas, air conditioning… Read more
Jules Castenskiold
Jules Castenskiold (former) Business Development Director
News & Blogs

National Apprenticeship Week 2016 – My Story So Far

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This week is National Apprenticeship Week 2016. The week’s purpose is to bring recognition to the apprenticeship scheme and the fantastic impact it has on everyone who comes into touch with it, from the apprentice, to the business, to the economy. I joined Initiative as our first apprentice in Sept… Read more
Jemma Baylis
Jemma Baylis (former) Broadcast Apprentice
News & Blogs

Audible partners with Time Out to target book lovers on the move

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Historically Audible has targeted booklovers - not trying to convince these print traditionalists to exclusively move across to digital, but rather to opt for audiobooks while cooking or running. Basically while they were doing something else. Now we are working on something new, to position Audi… Read more
Scott Bilbe
Scott Bilbe (former) Senior Creative Producer