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News & Blogs

Was Hillary ‘Trumped’ by weak strategy or strong data?

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As we all know, Advertising Week Europe has been upon us all. With more than 175 seminars and workshops over four days, with talks from our very own Michael Roth, England’s victorious rugby coach Eddie Jones and even erstwhile American Vice President Al Gore to come, the event is an impressive undert… Read more
News & Blogs

Initiative at #AWEurope : Augmented Creativity

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On 23rd March Initiative presented this seminar "Augmented Creativity" on the opening day of AdWeek Europe… Here’s a post-match analysis by our Communications Director of IPG Mediabrands UK, James Richards:   The Guardian Green Room is a relaxed space with white leather sofas, air conditioning… Read more
Jules Castenskiold
Jules Castenskiold (former) Business Development Director