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In 50-ish Words

Data-Driven Marketing under the spotlight

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With ever more powerful targeting and programmatic options, in a sense we’re all direct marketers now… I recently addressed the Institute of Direct Marketers on the subject of ‘Data-driven Planning and Activation’. Here’s me taking a leap into a brave new world (and coveting that lone bottle of bee… Read more
News & Blogs

Trip of a Lifetime: How Millennials Redefined Travel Marketing

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“Every airline in the world says they offer ‘the best ’service, every hotel talks about comfort… what I want from my holiday is something real… ” [1 ] Devising a marketing plan that enables a brand to bond with, and ultimately generate revenue from, the originator of this quote is the enigma of mo… Read more
Liam Loan-Lack
Liam Loan-Lack (former) Account Director