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Continental Tyres - Boosting the impact of Sponsorship

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This article is from the November 2014 issue of Admap, which focuses on 'boosting the impact of sponsorship' marketing strategies. Continental Tyres didn't have a huge TV budget to leverage its FIFA World Cup 2014 sponsorship, but a clever and well-executed social campaign proved to be more effec… Read more
David Grainger
David Grainger (former) Head of Strategy