This article is from the November 2014 issue of Admap, which focuses on 'boosting the impact of sponsorship' marketing strategies.
Continental Tyres didn't have a huge TV budget to leverage its FIFA World Cup 2014 sponsorship, but a clever and well-executed social campaign proved to be more effec…
How is it September already? It’s been a while since we last posted a round-up of ‘what we’ve been talking about’ so this is an extra special edition. It’s a little longer than the last few but we’ve kept each topic short and sweet. Happy reading!