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News & Blogs

IAB UK Talks - What does 2016 have in-store for Digital Marketing?

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So, the question on everyone’s lips, minds and Twitter feeds – what does 2016 have in-store for Digital Marketing? The IAB brought together a stellar line-up of speakers from around the industry to enlighten us on this very subject. The answer? Well, erm, it’s pretty much the same sort of stuff fro… Read more
News & Blogs

Newsworks Effectiveness Summit - Newsbrand Effectiveness

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Speaking as someone relatively new to the world of media, attending the Newsworks Effectiveness Summit a few days ago provided me with a wide range of insights to the media landscape and how budgets should be apportioned to achieve the best ROI in multi-media packages. In order to understand the im… Read more
News & Blogs

The power of pattern: Social Fingerprinting

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At Initiative we’re a social bunch. Recently we’ve been working on new ways of visualising the bewildering wealth of social media data out there. Social media is a rich source of information with which to plan, activate and optimise campaigns. As an agency, we’re also adept at using it for reportin… Read more
News & Blogs

5 strategies for unlocking insight from data - a researcher’s view

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Our clients have a lot of data. Geoff Copps, IPG Mediabrands Head of Reseach explains how we help them get the most out of it: So while data is at the heart of everything I do, I tend to come at it from a slightly different angle to many marketers. When working with data, my primary aim is not… Read more
News & Blogs

Innovation in Publishing - Magazine Media is Evolving

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The Lab is a brand new magazine media initiative created by Magnetic in association with Campaign. The two-part programme was designed as an immersive forum in which to explore the craft and influence of magazine media for young (ish) up-and-coming planning execs in the industry. The first stage of T… Read more
Scott Bilbe
Scott Bilbe (former) Senior Creative Producer
News & Blogs

New Year, Old Dichotomy: Is the ‘Brand Building-or-Direct-Response’ split a thing of the past?

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Why should we be forced to choose between Brand or Direct Response? It’s 2015 for goodness sake! For my money, this distinction should be used less and less to describe advertisers and their media behaviours. There are two reasons: first, almost all brand campaigns cut away at typically labelled d… Read more
Liam Loan-Lack
Liam Loan-Lack (former) Account Director
News & Blogs

Was Hillary ‘Trumped’ by weak strategy or strong data?

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As we all know, Advertising Week Europe has been upon us all. With more than 175 seminars and workshops over four days, with talks from our very own Michael Roth, England’s victorious rugby coach Eddie Jones and even erstwhile American Vice President Al Gore to come, the event is an impressive undert… Read more
News & Blogs

Trip of a Lifetime: How Millennials Redefined Travel Marketing

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“Every airline in the world says they offer ‘the best ’service, every hotel talks about comfort… what I want from my holiday is something real… ” [1 ] Devising a marketing plan that enables a brand to bond with, and ultimately generate revenue from, the originator of this quote is the enigma of mo… Read more
Liam Loan-Lack
Liam Loan-Lack (former) Account Director