Audible won Best Integrated Campaign at this year's PPA Advertising Awards 2014. Against strong competition, Audible demonstrated a cross platform, full integrated campaign.
The brief was to position Audible as the perfect partner for running whilst forging an unprecedented five-way partnership during the London Marathan and Run2 Work campaign. We provided the motivation and incentive for over 3,500 people to take up running to work with Audible during Run2work week and much of this activity is still ongoing.
This campaign was a truly multi-platform,multi-brand collaboration, bringing together Audible, Runner’s World, London Evening Standard and the Run2Work team, with amplification from Midas PR.Run2Work
Well done to the whole team!