In 50-ish Words

Rugby World Cup Fever is on its way....

Only 48 hours now until the sporting event of the season kicks off: the 2015 Rugby World Cup.


While many of us will be rooting for a home win on home soil, here at Initiative we’ll be just as interested to see how the interested to see how the vast audiences – both analogue and digital – behave and which car/beer/bookmaker brand has secured the best ad spots.

And the coverage should live up to expectations. ITV has the exclusive rights, with every run, scrum, kick, try, conversion, penalty, line out and pass on available without a satellite or cable subscription. ITV does these big events really well, and they’ve got an excellent team of pundits and commentators lined up, so we really are on course for an unmissable event.