In 50-ish Words

Malcolm Gladwell’s Blink (revisited 9 years on for the sake of Man U fans)

David Grainger
David Grainger (former) Head of Strategy

This 2005 book is about trusting our instinct, or how we make cognitive leaps whenever we encounter novel situations. For example, we’re introduced to Greek sculpture experts who dismiss an artefact as fake in just two seconds, much to the dismay of a museum who spent 14 months researching it. If something doesn’t immediately feel right, it probably isn’t

I revisited the book on the appointment of Louis Van Gaal as the next Man United manager. Most United fans I know aren’t quite sure and can’t explain why. They should read Blink.