In 50-ish Words

Happy readers are receptive readers

Magazines are back with a bang, finally selling themselves again to the industry at today’s Spark 2015 event, hosted by Magnetic, the marketing body for the UK's magazine industry.

Research proved that Happiness is the key to making people receptive to advertising… According to the study, magazines both in print and in digital formats offer an engaged audience and present ads in a meaningful environment, whilst importantly making people happy!