In 50-ish Words

FBDS..... Continental Tyres ‘owns’ The Guardian’s Women’s World Cup coverage

Fast decision on behalf of Continental Tyres sees exclusive deal to ‘own’ The Guardian’s Women’s World Cup coverage

Continental Tyres has been proudly associated with the FA and Women’s football in England at all levels since 2011. With the Women’s England team getting through to the semi-finals in Canada, Initiative snapped up a Guardian package that sees Continental ‘owning’ The Guardian’s superior Women’s World Cup coverage across all platforms with ‘win or omit’ press insertions and exclusivity on Women’s World Cup keywords and The Guardian’s popular live blogs.