Facebook has finally announced they are to introduce a much requested ‘Dislike’ button after years of disgruntled users calling for the functionality.
It’s been tactically framed as a more appropriate emotive response (who really ‘Likes’ a friend’s misfortune?) rather than a negative response but it’s hard to see how it won’t be used for the latter, particularly on posts not from direct friends.
Indeed, it will put the pressure back onto publishers and brands specifically to ensure they are posting both strong and relevant content.
It’s also a certainty that it will be factored into ‘EdgeRank’, the algorithm used by Facebook to determine which content is featured in user’s newsfeeds.