In 50-ish Words

Elf: The Musical - as bad as it sounds

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Who doesn’t love a classic Christmas move, right? And Will Ferrell’s 2003 hit ‘Elf’ is a prime example. A Christmas staple that is repeated year after year alongside every other festive favourite, from the good (Die Hard) to the bad (Home Alone 3) chugging along in the background whilst we sit at hom… Read more
In 50-ish Words

Data-Driven Marketing under the spotlight

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With ever more powerful targeting and programmatic options, in a sense we’re all direct marketers now… I recently addressed the Institute of Direct Marketers on the subject of ‘Data-driven Planning and Activation’. Here’s me taking a leap into a brave new world (and coveting that lone bottle of bee… Read more
In 50-ish Words

Telegraph Success Lecture: Rory Sutherland

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Sutherland’s talk at Telegraph HQ focussed on how to successfully solve businesses’ problems: fighting the tyranny of ‘spreadsheet thinking’, thinking like a biologist, and telling us why the conscious mind thinks it’s the Oval office, when it is actually the Press office. He believes markets and b… Read more
In 50-ish Words

Amazon sponsors the final series of Downton Abbey

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It’s the end of an era… Now in its sixth series, the popular ITV Sunday night period drama Downton Abbey will be finishing this year. Once again, our client Amazon is sponsoring the award-winning show. The new idents for this series highlight the one-day delivery options that Amazon Prime offers… Read more
In 50-ish Words

House of Illustration – Mac Conner – A New York Life

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  I am going to be honest, I had never heard of Mac Conner before a colleague (Initiative's very own Don Draper) mentioned that Conner’s work was being prepped for a new exhibition at the House of Illustration in Granary Square, Kings Cross. His work is now on display in the UK for the first time i… Read more
In 50-ish Words

FBDS..... Continental Tyres ‘owns’ The Guardian’s Women’s World Cup coverage

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Fast decision on behalf of Continental Tyres sees exclusive deal to ‘own’ The Guardian’s Women’s World Cup coverage Continental Tyres has been proudly associated with the FA and Women’s football in England at all levels since 2011. With the Women’s England team getting through to the semi-finals… Read more