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Younger consumers prefer retailers who embrace technology


From Accenture: Young consumers seek voice-activated ordering, curated subscriptions and automatic-replenishment shopping models

Retailers looking to capture share of wallet and brand loyalty from the next generation of consumers – Gen Z – will need to step up their focus on new ways of engagement. This group is looking for enhanced digital tools such as the ability to purchase directly via visual social platforms including YouTube, Facebook, Instagram and Snapchat, according to new global consumer research from Accenture.

Read more at Accenture