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IPG Media Lab Releases Outlook 2017

From: IPG Media Lab

Every year here at the IPG Media Lab, we round up the big ideas that excite us: emerging market trends, new technologies, and consumer shifts that are reshaping the ways we evaluate, buy, and consume media. And today, we are proud to present you with our Outlook 2017: The Next Wave of Computing, which examines the rising challenges and opportunities for brands as we move past the peak of the smartphone era and start to enter an A.I.-powered, globally connected future.

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