Cool Stuff

Channel 4 wants young viewers to "pop their cherries"

Channel 4 have released a spot encouraging their young viewership to "pop their cherries"... their voting cherries, of course! 

With a raft of their hero personalities poring over memories of their first times in village halls and primary schools with dads waiting outside until they were finished, the ad is running on E4 until polling day. 

Watch it here: