Introduction from Sally Weavers

We are Initiative. We are unique within the UK marketplace. We are fleet of foot, with a start-up, entrepreneurial spirit. We make decisions quickly, avoiding a lengthy chain of command. But importantly, and this is what makes us different, unlike a start-up, we have scale behind us and rigour tempered by experience. Our market-leading tools and analytics capabilities root our recommendations in hard, quantifiable fact.

We work best with clients for whom media is business critical,  helping them to understand the value of their media investment through smart analytics used to optimise their media plans and achieve their difficult business goals.